Perceptions under Emergency

When life is proceeding in a balanced, calm way, our perceptions are likewise calm and balanced without too much to challenge one, and things appear to be okay. My impressions were brought into sharp focus recently when tested in the health aspect of living.

Spending more than seven days confined to a bed physically can tax one’s sanity to the limits; not crazy insane, but I did come close when I was recently hospitalised in high care for intestine obstruction. There’s nothing like unremitting pain to bring you low! It was a humbling

The first two days were spent in a surgical ward, where I had the most uncomfortable procedure, pain aside, in which a tube was thrust through my nose, to suction out stomach gases trapped there due to the obstruction. At this point, I thought I’d really lose my mind, and the poor nurses bore the brunt of my misery. How to describe a burning sensation in the nose, a throttling feeling in the throat and all the while puking, puking your guts out of an empty stomach which had turned into a torrent of liquid. Where on earth, or rather in my body, did it all come from? Focused on the cleanup, before a bag was secured with the nose accessory, nobody supplied any answers to my question. And then I’m told that I have to keep the elephantine extension to my tiny nose for  48 hours. It turned out to be an under-statement for obvious reasons – if I’d known it would remain for longer than 48 hours I’d probably have yanked it out right away. The good doctor knew it would get better as he calmly congratulated me for my co-operation, and this after he and a nurse had been sprayed with the most horrific contents of my stomach! I stared in confusion thinking, was I given much choice in the matter? He had dutifully explained what he was going to do, and then he did it. Apologies came later!

The next day my “trunk” settled in making me more tolerant of the nurses whom I had blamed for my misery. The good Lord came in for an extensive brow-beating too. What had I ever done that was so bad to deserve this, I asked him repeatedly. He answered with silence – sometimes the best answer. He soon showed me why – no sooner had I said a few calming prayers, instead of ranting, it all subsided. No more pain or puking as the drugs kicked in. I was reminded of someone saying God works with doctors and medicines to heal and I thanked him quietly taking the silent reprimand humbly – without doctors, nurses and hospitals I would probably have died a painful death as the body was starved and dehydrated, as happens in so many war-torn countries across our borders. In the months preceding this incident, I had lost any appetite for food to the point of surviving mainly on liquids. I had dismissed this as related to my diminished sense of taste that I thought was inevitable with ageing; my body is just old and tired, I’d often explain. The accompanying pain had a purpose after all, as no amount of pain killers would mask it, and I was finally driven to seek help in rooms

Comparing wards was also a revelation. The Intensive Care Unit was of necessity, a well-oiled machine running smoothly with a personal nurse in attendance 24/7. No bell is required to call the attention of a nurse. You become another fixture to the bed until you are allowed to move. Bed baths and body massages are the order of the day, again because you cannot move – a first for me. It is both a hell of immobility and heaven of personal attention. Thankfully, there is no alimentary canal issue to deal with, like bedpans or sanitary wear, because you eat nothing but ice for two days after the operation.


To start with, the stomach and gut were empty anyway. Intravenous feeding is introduced on the third day, and by this time, your body thinks it’s dead. I missed the massages when I returned to the general ward. The daily visit by a physiotherapist, who teaches you to move again was a welcome break from the monotony of staring at the ceiling, although my dreams were much more vivid. I once awoke to write in the semi-darkness a story inspired by a dream, which fascinated the nurse. She couldn’t imagine I could see in such poor light as I didn’t want to disturb the sleeping neighbours. The interaction between patient and nurse is a much more pleasant one than that of patient and ward nurse. I wondered why this was so? There does seem to be a much more rigid protocol in place in the wards.

However, the ability to once again move away from the all-controlling bed into a bathroom or simply to take a walk and chat to other patients heralded a return to normality and was most welcome. Thus began the road to recovery.

My humbling experience was realising that no matter how healthy a diet you follow, you are still not in charge.

Scar tissue bands 2

In this case, the obstruction was caused, for more than thirty years by the healing process of an old operation and scar tissue from that occasion.

If something is wrong with your physical structure, this must be fixed before your perfect diet can be useful.  The people in charge, in my opinion, were God and the doctor. God, for guiding me to a doctor who knew his business (so many don’t) and a doctor who successfully removed the obstruction that was starving the body of nourishment. Not forgetting the medical staff, who assisted so well.

I give thanks daily to God for a successful outcome of this horrific experience.

Lynda Rogle


A Love for Reading

How does one nurture a love for reading in the modern world? Considering the influence of scripture on the morality that shaped, to a great extent, western civilization, is it possible that absorbing information by visual osmosis will change the moral compass too? Will religion imparted by the ability or not to read scripture, change too? Will we become less discriminate about the information received when we depend so much on the sound bites of social media and television or, in a world of fake news more discerning?


When we take the trouble to actually read an in-depth article there is time to fact check but with the speed that all types of social media and visual communication bombard the public, there is sometimes less inclination to check the information and most people will tell you it wastes too much time. The result usually is, we end up not knowing what to believe.


Another concern is the pressure placed on modern parenting to keep the children occupied every minute of the day. When is the love for reading nurtured or the time to read found, what is more, where on earth will time be found to read and understand scripture?


One solution could be remote work. Or, with the dawn of AI more time will be freed up for parents and children to engage in more reading but… will they do so? Perhaps superficial social media will still reign supreme.

For remote work to succeed do not allow distractions at home and work out a tight schedule to keep work time and leisure separate. Running a disciplined schedule from home must always be balanced with relaxation time for the whole family. I can’t think of a better way to encourage children to read. And if you’re not religious, reading time should be included anyway. There are millions of books out there just remember to read critically.


Parent’s wring their hands in despair over the lack of moral values forgetting that inculcating these starts in infancy. I often find in discussions on morality that this is considered by some people as simply brainwashing. I’m reminded of the book “Lord of the Flies” by Nobel Prize winner William Golding, when considering exactly how to do this, without the element of ‘brainwashing’. Is this even possible?

Generally accepted is the idea, that our natural instinct to survive at any cost must be tempered with our nurturing instinct, if the species is expected to survive at all. Many other things come into play when we regress into total self-destruction as demonstrated in the book ‘Lord of the Flies’ such as, survival of the fittest in extreme circumstances. Then there is that age old need to control dictated by levels of power, greed, envy and the ever present malady of insecurity, fed in some cases by vanity. All these qualities exist in each one of us to a lesser or greater degree depending on circumstance and individual experience. Quite often these qualities may lurk beneath the surface until triggered by innocent incidents – a word, a gesture and even a look. The fallout could be disastrous, as in a

GENETICSseemingly happy person suddenly turning on themselves or on loved ones, even when a possible pathogen is not involved

What is it that tips the nurture versus destroy scale. Genetics? Do genetics ever trump our efforts to develop a moral compass? Often the solution is to incapacitate severe cases of destructive behaviour through asylums, imprisonment and in some places lethally. The question remains how to develop this moral compass if not through reading and education right at the very beginning of a child’s understanding and development, notwithstanding brainwashing criticisms. Hopefully nurture will triumph over destruction, LORD OF THE FLIES

and extreme circumstances experienced in ‘Lord of the Flies’ will. always be the exception

I sincerely believe that our capacity for empathy, kindness, charity, generosity, nurture, support, sharing, caring and building up instead of destroying must be encouraged, by parents participating in the child’s exploration and navigation of the world around them, through reading. The importance of developing a critical, questioning attitude to what is read cannot be stressed enough and this is where parents’ engagement is vital.

Lynda Rogle


Bookclub pesentation on Women’s Day

Presentation at a Book Club Women’s Day Event

9th August


My name is Lynda Stephen/Ogle and it is an honour to be here today to tell you about a book I’ve written, a book called ‘Stand Up Stand Down: Lynda Rogle’, a work of fiction. I would like to thank our hosts for allowing me to do so.  Very briefly – the story is intended to demonstrate that there is hope for our country in spite of the troubled times in which we live.  Whether the reader sees this or not is what I’m eager to find out. When you read the book feel free to post a review on Good Reads or whatever platform you utilize. The book is available here today and I will be signing copies. It is self-published because I believe that it is a book for the times and should be read by as many people as possible. There is no way I was going to wait for a conventional publisher to decide to publish or not. It can also be found at Adam’s Booksellers in Musgrave. It’s a simple story showing the way to improbable possibilities. For those possibilities to become a reality very difficult choices are made by the hero. He attempts to expose corruption at great risk to himself and high cost to family.  It is also an easy read, in the action/adventure genre. One of the reasons I wrote the book, is a concern for the crime being done by younger and younger people today. My hope is that anyone reading it will become more aware of this particular reality that we face. The anti-corruption sentiment that pushes the story forward, is the motivation for the things that happen to the characters, and corruption itself is the reason the crimes occur. The characters include several women; some strong, some not so strong. One tries to make amends for past mis-steps, another succumbs to despair – just normal people put into difficult situations. What they do with the challenges they face is what makes the story interesting.

The possibilities promised in the story take me back to a special day set aside in the seventies called ‘ World Day of Prayer.’  In those dark days when women gathered world-wide to pray, I often wondered what changes could possibly be made in our country? (pause) And then some twenty years later we reach democracy! I like to think that those pioneering, prayer warriors had a significant influence in the changes that came. Women have been brave warriors as far back in history even before the time of Christ. They confidently pushed new boundaries making changes that had to be made. Today because of those who went before and as demonstrated by our hosts, the Sedibeng Bookclub, in the sterling work that they do, I have hope for SA.

The Authentic Modern Woman

That was just the preamble the rest won’t be too long I promise.

To connect the book to what is happening to the children today I would like to talk on  – Authentic Modern Woman.  A quote by a 19th century writer by the name of Stendahl caught my attention in a book I read. Stendahl says:‘The most shocking thing about women is that they make the public the supreme judge of their lives’  I find it strange that Stendahl found this shocking considering how hard men tried to keep women in the kitchen and how long  women had to fight to get out of it. But I do agree that we take back our place in the lives of our children, which we seem to have traded for our emancipation. I don’t think our pioneering heroines like Greer meant for us to be some sort of …hybrid male. We don’t have to step over dead bodies to reach the top. Women have different strengths.

What I’d like to consider here is how, our not being true to ourselves affects the children we raise. With so much crime being done by younger children, we have to give serious thought to where it started to go wrong. Why the extremely vicious crime, particularly towards care-givers, be they mothers or grandmothers? There are various contributors of course but the one I find may be the initial problem, is love and attention needed throughout the children’s lives; even plants shrivel up if neglected. As a parent or guardian being- a -good- example trumps instruction every time. Any teacher will tell you that children learn best from example. Our ever observant children are watching us, because to know themselves they have to know who we are.  That is why we must be true. He will also learn self-esteem from an authentic parent who does not over-protect. Self-esteem is developed by teaching him that he is respected, he is worthy of our attention and that he is loved.  ‘Granny do you love me?’ my granddaughter often asks.

I find it strange that she would ask – there is so much we took for granted as the older generation, it never occurred to me that my parents and grandparents did not love me. I suspect that children now are exposed to too much that makes them insecure so, we have to love the children from start to finish and never stop. Love the offender not the offence. We cannot fake love ever. But is just loving them not too simplistic. Will it solve the problem?  Love is a greatly abused word, I agree. I recall a sixties song by Anthony Quinn, better known for acting than singing. In it he says the phrase ‘I love you ‘ in a string of different languages. Now you can say I love you in a hundred ways but for a child you must show it to be authentic and not as the wife in a Quinn film says to her husband – I cook your food, I wash clothes, I clean house? What more do you want? after he accuses her of not loving him. Would that it were that simple!  We must demonstrate love.

The best way I think to do this is to show the children why love must sometimes be tough.  There may also be a dis-connect between ourselves and the children. I believe it is this dis-connect that makes them vulnerable enough to turn to drugs, run away and perhaps end up traded as sex slaves. It is natural for children to become more independent as they grow but perhaps the dis-connect is created, among other things, by the speed with which modern technology has changed the way we relate to each other.  No longer do we communicate one on one – the social network replaces that. And because of this, the effort to re-connect with the children has to be that much greater!

In my book the people seeking redemption from past mistakes are like us all. We make mistakes, we try to fix them and sometimes the pain is just too much… but the authentic woman will not miss a beat. She will come back stronger because real power lies in being …real. The authentic woman has to remember that she has tremendous power, as MOTHER, WIFE, NEIGHBOUR, NURTURER, GUIDE, COLLEAGUE, SOLE PROVIDER and LEADER in society.

The smallest things that we do almost unconsciously daily, become habits that we accept as normal and they tell others who we are. To demonstrate this I experienced a little wake-up call recently. On attempting to use a lift where trolleys were forbidden, I was told by an elderly man that I could not do so, because it would be inconsiderate of the other users. I was properly put in my place but he was so right. It is the little things that count and when we start owning up to our selfish ways, we can start to make changes. Another thing we must remember is that all criminals once had a mother and orphans have guardians. People are not raised by machines yet! How we raise the children is what matters.

What may be happening right now is that the predictions made in Aldous Huxley’s ‘Brave New World’ in 1932 may just be coming true. As one social critic said of ‘Brave New World’… it is a cynical view where too much freedom and too much information turn the population into passive egotists; where our culture becomes so trivial nobody wants to read a book anymore and truth is concealed in a sea of irrelevance.  Yes, I think that may definitely be happening but, there is hope.

As women we CAN make the changes that are needed to reverse the cynicism and the egotism that dominates society, by being true to ourselves and becoming more aware of the little things that matter, but which we take for granted. No FATHER, HUSBAND, SON, LOVER, FRIEND, EMPLOYER, COLLEAGUE, PRIEST or PRESIDENT must stop us from being authentic, instead of being people-pleasers, as suggested by Stendhal over a hundred years ago.. and when drugs or any substance addiction stops us from being real, we need to ask ourselves why we escape into the oblivion of addiction – perhaps we’re all looking to be loved?? The only effective way to remove or at best, reduce drug addiction is to remove the market for it. To do that we have to look to ourselves, not the dealer. And in the same way the only effective way to reduce child slave-trafficking, which my book deals with, is to love the children and make laws to punish the customer where it hurts, in his pocket. This can drastically shrink the market for sex slavery, which is largely dependent on the drug market.

Our parliament has been sitting on a bill, trafficking in persons bill, tabled about seven years ago and the good news is it has finally been passed some two weeks ago. This bill will do just that. What has to happen now is that the public must see to it that this bill is implemented. As commendable as the many bills are that parliament passes, you and I know what a sad record government has for implementing laws that are passed.  Women can do something to make sure this is not another worthless piece of paper. If Sweden can do it so can we – slave traffickers avoid that country because the punishment for the crime is so expensive.  Pie in the sky for South Africa? No, no – not at all. Women have effected change before, we can do it again! To quote Obama – Yes we can! Viva authentic women everywhere. Thank you again for listening.

Lynda Rogle/Stephen©



















Ethics and Morality

I am sitting with a group of friends idly considering the state of the world.

According to the Oxford dictionary morals and morality are concerned with good or bad, right or wrong of the human character; or the distinction between right and wrong. When someone cannot make the distinction we describe them as amoral which is having no moral principles. Surely a defect in the person’s make-up, we may think. Can you imagine the freedom of being completely amoral, someone comments gleefully. But also the challenge, I respond. Sociopath comes to mind although with sociopathy what causes the disease, social experience or genetics or some unknown pathogen?

Anyway, the question arises if one has never been influenced or shaped by any moral principles, if this is possible, is one responsible for the decisions and behaviour arising from those decisions, be they good or bad? Do we get the credit for whatever behaviour we display, in such a case? Or, is there embedded in every human being a sense of morality that dictates behaviour?

Looking at history in general, is there hope that good can trump bad effectively enough to tip the scales in favour of good, so that good moral decisions become the norm, and that setting an ethical standard becomes moot?   Pie in the Sky BS! This comment comes from the only male friend in the group.

Mmm, he may be right. There does seem to be an irresistible attraction to our dark side and until we understand why, this complex human condition will persist. The problem starts with freedom of choice, an authoritarian friend suggests, nodding her head sagely.

So let’s explore this freedom of choice.

It seems that ‘learning from mistakes’ is vital for the human spirit to flourish. Allowing a child to make its own decisions may result in bad behaviour yet the pleasure, gained from such behaviour, may encourage him to continue. This pleasure may be satisfaction, empowerment or willful independence. How to balance the pain with the pleasure in the case of bad decisions made? “A burnt child dreads the fire,” was once a popular maxim yet…the instances of repeat offenders who hurt themselves is well known, as is the plaintive cries of helpless guardians and parents through the ages, ‘why do you hurt yourself this way?’ You are exhorted not to control you child too much, as this could result in a lack of confidence and when you give him freedom to make his own choices whatever they are, you hope and pray that they will be the right choices. The question then is what is the right choice for me?

Will my choice be informed by my experience? And if so, what will that experience teach me? Perhaps that the pain that comes with my choice is worth the feeling of satisfaction, feeling of empowerment and independence? Why not? Is that not what happens when a toddler takes its first step and then falls experiencing physical pain and a bruised ego? We as parents still encourage him to go on in spite of the pain. Why then do we expect anything different from the adult who repeats self-destructive behaviour, regardless of good moral influences growing up? There has to be some pleasure that we get that makes the negative repercussions and pain worth it.

The answer may lie in what is bad pleasure and what is good pain. Good pain is pushing through for a positive, greater satisfaction and lasting reward. Bad pleasure we get for a short time and then repeat the behaviour again and again to get that bad pleasure sensation back; another way of putting it is, instant gratification which is a modern buzz-term, become so because instant gratification is becoming a serious problem. Issues  associated with it are well documented even that it contributes to the environmental problems we have today.

Coming back to ethics, this may be the only point to having an ethical standard of behaviour; so that those of us who cannot discern the difference, or wont, can be shown how, through the system. However, we may have to drastically revamp the system to rehabilitate lives instead of ending lives or merely returning that life to the same experiences as before. The prison system worldwide must change. Is this possible? Not so, according to my sceptic sage, who asserts that there are more criminals outside prison gates than inside. I tend to agree when you see those in the justice system and those with financial and political power breaking the very laws they make with impunity, as is currently exposed in every country on the planet.

I doubt very much that we need worry only about destruction of the environment by mankind, when the current moral situation in the world is most likely a strong contender in the destruction of humanity. The planet most likely will recover from man’s destruction of it but, the final question is, can man learn anything from history and the futility of fleeting pleasure? This time my friend, the sage, simply stares into the distance silently. I wonder what she’s thinking?

Does this mean you won’t be joining us in the environment march- being a futile exercise, and all? I turn to my guy friend asking, can you stop the sun rising? The sage comments, well according to you we’re getting there. I smile thinking, what a party-pooper I am!

Hey everyone let’s have another round another friend suggests as she sleepily comes out of a power nap, oblivious of all the gloom I’ve stirred. And life goes on as we toast to the future!






How to Stand Out

As a company looking to hire staff or an individual seeking employment it helps in the search to stand out, above all the noise and hype of competing forces in the market space. What is the best way to do this? With the easily available finance that large companies have, for them it is developing a successful marketing strategy that works best for building a brand. More importantly though, it is word of mouth and interaction with your target market that keeps you standing out, once you are established in your field. Progress can be tracked and identified by certain steps that are vital for success in branding, be it corporate or personal. The following are a few things required to stand out and be seen.


Believe in yourself or your firm and believe in your abilities. Confidence attracts the attention of everyone. We’re drawn like magnets to confident people and to companies that demonstrate confidence in their product. However, false confidence will let you down every time because it is so easy to tell the difference. Bravado comes across as insecure. To develop genuine confidence, know yourself by developing self-awareness, which in turn develops a better emotional intelligence, which we know is vital for understanding interactions between people and entities better.


Empower yourself with as comprehensive a knowledge of specific interests as well as general interests of your target. Know your subject thoroughly by researching all aspects of the company or the market – research, research, research.  Keep a diligent record of your progress, set-backs and achievements or that of the company, to identify strengths and to figure out how to improve on any weaknesses.


For an agency and a start-up or entrepreneurial company as well as for the individual job-seeker, net-working is vital. Attend functions and workshops to meet and greet even when you do not make immediate contacts. JUST BE THERE TO BE SEEN. An internet presence is also a good networking platform. Keep up with the many ways to interact online.


Nobody is born a winner. Hard work and persistence always pay off, if only because people admire you for it and sometimes persistence pays because it may be someone’s only way to be rid of you. Whatever the reason you succeed, always persist. And when you are unsuccessful, what appears to be rejection must be seen as a challenge to try again. Never fear failure because it’s an opportunity to learn, improve and grow. Change your idea, try a different approach and keep keeping on.


Once you find your passion or perfect your strategy, discipline is the key. To pursue any ambition requires discipline. It is an imperative without which we are doomed to failure or at best, numbing mediocrity. Work out a plan and then stick to it diligently, allowing nothing to deflect you but, it must be within a flexible framework. When you do make changes, do so to improve on your plan or strategy.

Time Out

Take time out when you need it, or you will burn out. Have fun with friends or family and exercise regularly. Moving away from a challenging situation is often the best way to get a better perspective and develop new ideas.

Lynda Stephen


First Impressions

The heading for this blog may seem odd or even contradictory since physical beauty is considered skin-deep rather than talent. However, the reference has more to do with the advice, ‘do not judge a book by its cover’, suggesting that should we do so we stand to lose out to someone who looks deeper than the surface, for said talent. The reality is, human beings tend to do just that in all aspects of life. How often have you heard that the first impression we make on someone is important and so we dress the part, and sometimes to deceive? In the employment situation, the interviewer looking for real talent or skills must consider diversity for the benefit of his firm and should not be swayed by first impressions alone.


There are many perspectives on the advantages of diversity in the workplace and the overwhelming consensus that there are more advantages than not, is based on the simple fact that in the global village that the world has become, companies must adjust to the changing employment needs in the world of business. With the reality of Brexit imminent, it becomes even more important to have people from diverse backgrounds and culture in the workplace, to cross the great divide to Europe and the rest of the world, if Britain is to maintain a competitive edge.

Kim Abreu, an analyst at Glassdoor explains, ‘recruiting and retaining a diverse, inclusive group of employees lets your company reflect the world around you and makes your team better able to develop fresh ideas that will meet the needs of the whole marketplace.’

The advantages of suspending a first impression in an interview with a prospective employee, to embrace diversity of gender, religion, race, age, and culture may be self-evident for some. For those who still need convincing here are some points to consider.


To maintain a competitive edge, you will need access to diverse experiences of individuals and their insights and worldviews of the market.


Problems are better solved with increased creativity which comes with talented people who have different perspectives from diverse backgrounds.


A wider range of ideas from which to choose, with different skills and talents that improve work performance, is available.


A diverse workplace promotes a tolerance for differences in each other in all aspects of those differences such as different ways of communication; especially so in the global arena,  where communication is improved when you have workers who speak different languages.


According to Global LT, companies with diversity programmes that include varied backgrounds, races, ages, religions, and genders experience a higher morale in the workplace.


Diversity empowers companies to expand into world markets more easily and to serve those markets more effectively. A study by Peterson Institute for International Economics found, that firms with more female executives are more profitable.

Branding and Trust

Diversity also builds trust in your brand which then increases profits, according to Kimberley Amadeo of In a competitive world, consumers tend to spend on what we trust to be a good return and we are less inclined to question the efficacy of a product that appeals to people from a wider range of backgrounds.

There will always be resistance as habits are hard to break. This resistance can only be managed with determination from companies embracing workplace diversity. Integration of diverse workers requires an on-going programme that supports staff when they experience resistance.

Lynda Stephen ( Lynda Rogle) 07/04/2018



The Changing Face of the Workplace

Industrial Revolution

The inevitable mechanisation of work suggests a new industrial revolution. The last such revolution must also have had challenges for workers and industry and agriculture – and man survived by adapting. The challenge facing us is, how should business prepare for the increase in mechanised or robotic offices and factories. Retailers in malls are already feeling the pinch with more people shopping online. Big shops can have dual shopping systems but what of the smaller businesses? As firms take the hi-tech road will they leave behind a landscape littered with the unemployed?

Bold Creativity

If companies prepare for the post humanism era boldly and creatively, this should be accepted as the way we naturally evolve. It need not be something to wring our hands in despair over. Besides who will buy the goods and services if the unemployed cannot earn a wage? Why the emphasis on creativity you may ask? It is man that is responsible for creating the mechanised systems that we enjoy, not robots.  We will need to be reminded that it is up to people not machines to continue to be creative, if we are to survive mechanisation. Mechanical work should be done by machines, leaving people free to grow and become more productive, creative and innovative.  How then do we prepare for the future now?


Firms must look ahead to counter the possibility of mechanisation making people irrelevant and that requires creativity.


Retaining good staff can be a challenge, especially with candidates who job hop, changing jobs regularly to the highest bidder. The answer here is incentive that is not only monetary.


The best incentive in this context is relevance. Show them the big picture where their future relevance is at risk. Encourage creative innovation at all levels of the business.


Offer training that assists the growth and development of the firm demonstrating always, individual relevance. More and more, clients will be looking for creative and innovative workers. A smart agency knows that to keep clients on their books they must convince the client that the people they recommend, fulfil the company’s needs for creativity and innovation.


There will always be work that man does better than machines, as in work generated from a brilliant idea and then the ability to turn that idea into a reality.


Working towards fostering good relationships between client, agent and staff can only benefit everyone in the challenge of mechanisation. Develop a culture that combines good ethics with a love for hard work that is satisfying and meaningful. The real danger of people devolving into a meaningless and purposeless existence can and must be countered by good preparation and creative planning by both firms and individuals.

The good thing about people is their ingenuity and the ability always to triumph over the most challenging circumstances. The same inventive talent that creates the internet, robots and space travel will find enough new work for all who seek to develop and grow.

Lynda Stephen (Lynda Rogle)